The Fair designs new initiatives aimed at optimizing networking and generating business opportunities
The 32nd edition of FITUR, the International Tourism Trade Fair, will be held from 18-22 January, 2012. The event, organized by IFEMA, aims to spotlight its capacity as a meeting point for the sector and a platform generating business opportunities for all of its participants. To this end, among other opportunities, for the first time FITUR will host a forum which, organized in conjunction with the U.N. World Tourism Organization (UN-WTO), seeks to bolster commercial alliances between exhibitors, with special attention to the region of the Americas. The meeting will promote B2B (business to business) commercial interaction between the exhibitors of the 166 countries and regions represented at the Fair, with both public and private entities from North, Central and South America, especially with those from Latin America, which are extraordinary well represented at FITUR and for which the Fair is an indispensable and landmark forum.
This initiative was presented to the main representatives of the tourism industry in the Americas last May at the UN-WTO for the Americas Commission Meeting, which was celebrated in Asunción, Paraguay.
MEETING POINT FOR BUSINESS
FITUR’s role as a business center is also advanced through the second holding of its FITUR Workshop. This is a meeting point also based on B2B meetings between exhibitors and “hosted buyers” (international invitee buyers) at which, based on professionals’ interests and profiles, direct interviews are established to foster the generation of new commercial agreements. At the 2011 edition, in just one morning 360 meetings took place between international buyers and exhibitors.
The technical workshops will also serve to optimize the effectiveness of interactions between professionals, analyzing market characteristics and client profiles in order to allow them to obtain the best possible results from their actions.
The last edition of FITUR attracted 10,434 companies from 166 countries and/or regions, and featured 209,260 participants between professionals and public.